The creative sector is one of the most influenced by the current COVID19 pandemic because of the unexpected and substantial loss of income, particularly for the weakest players. A few entities profit by open help (e.g. public museums, libraries, theatres) yet may encounter huge spending shortages. This sector incorporates major worldwide entities with stable economical incomes, yet numerous little organizations and independent amateurs and professionals fundamental for the sector could face serious economic loss if not bankruptcy. This crisis creates a structural threat to the survival of many firms and workers in cultural and creative production. The venue-based parties (such as museums, performing arts, live music, festivals, cinema, etc.) are the hardest hit by social distancing measures. The sudden drop in incomes puts their monetary maintainability in danger and has brought about diminished pay profit and lay-offs with repercussions for the worth chain of their providers, from creative and non-creative sectors the same. Some cultural and creative sectors, such as online content platforms, have benefitted from the expanded interest for cultural content streaming during the lockdown, however, the advantages from this additional interest have generally gathered to the biggest firms in the business.
Cultural and creative sectors are to a great extent made out of miniature firms, non-profit organizations and creative professionals, frequently working on the edges of monetary maintainability. Leaving behind the weaker part of the sector could cause irremediable financial and social harm. The current challenge is to plan public backings that ease the adverse consequences for the time being and help recognize new open doors in the medium term for various public, private and nonprofit actors engaged in cultural and creative production.
Objectives
Responding to COVID19: Revitalization of the creativity sector (Phoenix) specific objectives of the project are:
• Supporting disadvantaged young amateurs, freelancers and non-profit youth associations from the creativity sector in order to make them active again;
• Stimulating the sense of community as well as community support attitude in order to revitalize the local creative sector;
• Elaborate sustainable virtual means aimed at supporting the revitalization of the small-scale actors of the creative sector. The objectives of the project are linked to the following priorities “Inclusion and diversity in all fields of education, training, youth and sport” and “Promoting active citizenship, young people’s sense of initiative and youth entrepreneurship including social entrepreneurship”. As Phoenix wants to support young people coming from disadvantaged backgrounds and fostering a sense of community among them, the project support wells such priorities through its main objectives.
Results: • E-learning course on community reporting, virtual content creation and crowdfunding targeted at disadvantaged young amateurs, freelancers and non-profit youth associations from the creativity sector.
• “Virtual Creativity Communities” Web Platform with maps of registered municipalities in which young persons from the creativity sector may choose a specific zone of the city and upload a graphic and/or audio/visual simulation of the creativity action(s) that they would like to implement