Well of Values: Youth as a Social Media Values Promoter
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Show it Off to the World

PROJECT

Deep uncertainty, and unforeseen consequences are characteristics inherent in today's world. In such a situation, values
become a factor that determines one or another choice, which further affects direction of society. Every year humanity
confronts "black swans", in particular the Covid-19 and the global upheavals caused by Russian invasion of Ukraine, which
poses threat to the entire world democratic community.There is direct correlation between what values are cultivated in a
society and how this society responds to unexpected crises. Moral values inform our social and economic goals and models,
managerial actions, political decisions, personal choices and our justifications for them. 

It is important to learn to conscious choice making in favor of those values that are aimed at building society and a common
future. The youth is able to become drivers of change in society and ambassadors of values, it is important to strengthen
their civic engagement and youth participation. In digitalization era, most effective tool for creating, promoting and
integrating values are social networks, which are main platform for young people to communicate. A considerable majority of
EU level NGOs and youth networks considered that their digital / social media presence was quite or very important to
sourcing youth representation at a national level (85%). It is the opinion of youth leaders, that young people is guided by when making choices based on certain values. Also, agents of influence are youth organizations, which through digitalization can not only convey certain values to a wider number of young people, but also are able to build networking, based on certain values, which promotes sustainability and inclusion.

The Well&Values project aim is to develop the ability of youth leaders and organizations to use social networks creatively for
effective promotion of common values as well as strengthening civic engagement and youth participation.

OBJECTIVES

√Develop digital and creative skills enabling youth to promote values of the future through social media and strengthening civic engagement and youth participation (WP2 E-learning course “The value and values of leaders of the future”);

√Promotion of creativity, involvement, co-creation, development among youth ( WP2 E-learning course “The value and
values of leaders of the future”);

√Provide youth organisations digital ability to engage and empower youth (WP3 E-learning course for representatives of
youth work organisations “Create&evolve in digital era”);

√Enhance youth leaders to be active and creative in digital society, confident, resilient and optimistic for the future,
accessing new opportunities to network, collaborate and participate in society (WP3);

√Provide theoretical background, best practices for young leaders and youth workers by development of Manual for young
leaders and representatives of youth organizations “Digital creator of values” (WP4 Manual “Digital creator of values” );

√Provide the materials/instruments of making creative content in social media based on shared values (WP4, multiplier events);


Target Groups

Direct target groups:


√ youth leaders particularly with the risk of social exclusion (18 -35 years old) .Proactive, influential, interested in promoting
the ideas and values young people .
√ youth workers (staff/members who are responsible for communications) from Cyprus, Portugal, Germany, Poland, Ukraine.

Non direct groups:
√social workers, organizations providing educational services for youth.
√Organizations participating in project.

RESULTS

- E-learning course for youth leaders(18-35 ) "The value and values of leaders of the future”.
- E-learning course for representatives of youth work organizations “Create&evolve in digital era”.
- Manual “Digital creator of values”
- Communication and dissemination: events.